To bring more targeted visitors to your website, you might also want to consider a pay per click campaign. PPC is a short advertisement which typically appears alongside the search engine results pages and leads visitors to your website. With a PPC campaign you pay only whenever a searcher clicks on your ad.

Ad Text Optimization (ATO)

Ad Text Optimization (ATO) is the process of improving the performance of a Pay Per Click Advertisement on search engines by improving volume and quality of its Click Through Rate.

PPC Ads appear on search engine pages when visitors search with keywords which match those selected by the PPC Advertiser. When PPC Ads are clicked, a fee is paid to the search engine for the click. For Users the benefit of ATO is to make PPC Ads more relevant to their searches. For advertisers ATO is delivers more clicks and increased Return On Investment (ROI), and search engines benefit by offering their user customers more efficient search experiences.

Targeted Visitors

Now you can advertise to people searching on Google, Yahoo and Bing. Even if you already appear in natural search results, a PPC campaign can help you target new audiences on search results and advertising network.

Budget Control

I will edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. Measurable value

Measurable Value

There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means that every pound of your budget goes towards bringing new visitors to your website.

Local and Regional Targeting

I can set your ads to appear only to people searching in a particular city, region, or country. Now it’s easy to target online customers within London or across the world

PPC Example

Keyword
UK Monthly Searches
Estimated Avg. CPC
(Cost per Click)
Estimated Ad Position
Estimated Daily Clicks
Estimated Daily Cost
Low badget
for £1 Max CPC
and £10 Daily budget
seo 823,000 £0.82 6.57 11 £10.00
High badget
for £10 Max CPC
and £1000 Daily budget
seo 823,000 £3.04 1.05 328 £1,000.00