Why do you need an SEO Expert?

While SEO Freelancers can provide clients with valuable services, some unethical SEO Consultants have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate Google and other search engines guidelines may result in a negative adjustment of your site’s presence in search … Read more

Improve Search engine ranking – SEO

Search Engine Optimisation is the future of the web marketing, and social media and pay per click campaign are a good additional ways to reach the web target. There are lots of of informations about SEO on the internet. If your websites are constantly difficult to get good ranking in search engines, do consider update it … Read more

How to optimise your marketing channels

Blog A/B test blog CTA location, color, copy, and design. Use a secondary CTA to convert visitors into subscribers. Use Smart CTAs to provide more personalized experiences. Put target keywords near the front of your blog headlines. Keep your headlines short: 65 characters or less. Use brackets in your headlines to call out content formats. … Read more

SEO 2016 – what is outdated and what is important

SEO has changed the past years that many online marketers are not sure what is outdated, what is important, what will actually work.

Submit your website to Google in order to appear in search results and have a good ranlking is nonsense.

Ranking is not the supreme end goal that it used to be. You could rank quite well for a term, get traffic, and make nothing from it.

SEO doesn’t require only technical expertise from IT and Web Designer making sure your website is crawlable and setting up redirects and XML sitemap files, but also web marketing expertise.

On-page or off-page SEO? When you invest in content, that content can be used for webpages, blog posts, lead generation offers, and guest posts on other sites. On-page SEO will bring more links over time. Your SEO strategy should be focuses on quality throughout on-page optimization, off-page optimization, user experience, and conversions.

What about Keywords? There is no ideal number of times that you should repeat a keyword on a page.

Meta Description? Having a relevant, compelling meta description can be the difference between a searcher who clicks through to your page and one who clicks elsewhere.

Make sure you have a social media strategy and to think of it as part of your search optimization efforts.

Your homepage content should be long enough to clarify who you are, what you do, where you’re located, how you offer support, your value proposition, and what visitors should do next.

Microsites and other domains I own that link or redirect back to my site will help my SEO? No, Google knows the domain registration name and the server where the website is hosted.

If you can take one thing away from this guide, it’s this: “Search experience optimization” is what SEO should really stand for.

The 5 Point For Marketing Communication

1. Know who your customers are

2. Show them you care

3. Tell them you care

4. How to show them you care

5. Make it personal

1. Know who your customers are

This step is critical whether you operate ‘Business to Business’ or ‘Business to Customer’. Companies need to have a true understanding of all their customers so that they speak sympathetically and effectively to them all.

It’s also important to realise that there’s a big difference between knowing your customers and understanding them. Like an iceberg, with 10% is above the waterline and 90% below, knowing represents the 10% and you could classify this type of information as logical and fact based.

However, the factor that makes the real difference, and which represents the 90%, is your understanding of them. This is information at an emotional level – and that’s below the waterline.

The first thing to do is to write out the profile of your ideal customer, and as you do this, imagine them sitting opposite you so that you get a really good image of them in your mind.

If the range of your customers is wide, try to identify the average person. If you have more than one type of ideal customer, do it for each one. The key questions to ask are:

Fact-based information (above the waterline)

  • Is your customer male or female?
  • What is their name?
  • How old are they?
  • What do they look like?
  • What are they wearing?
  • What kind of work do they do?
  • What do they earn?
  • Do they have children?
  • How old are the children?
  • What kind of schools do the children attend?
  • What does the spouse/partner do?
  • What kind of car do they drive?
  • What kind of dwelling do they live in?

Emotionally-based information (below the waterline)

  • What do they care about?
  • What causes them pain?
  • What are their main fears and frustrations?
  • What keeps them awake at night?
  • What is the number one problem they need to solve?
  • What would be the preferred outcome – what do they really want?
  • What is the reason for them wanting that outcome?
  • What would be the result of them achieving that outcome?

This exercise enables you to understand your customers as well as, and sometimes better than, they understand themselves.

2. Show them you care

If you can connect with your customers at an emotional level, you have the ammunition tosucceed. However, in order to do this, you have to care – and to show that you care. Think about the people in your own life with whom you connect at an emotional level. You go out of your way for them. You remember and celebrate their special occasions by possibly giving presents.

It’s the same with your customers. For example, once you know their needs, and if it doesn’t blow your budget, consider giving them something they would value. It might just be the spark that differentiates you from your competitors and it might encourage their loyalty.

3. Tell them you care

Many personal relationships flounder because partners are reluctant to express their true feelings about each other. It’s the same with customer relationships, so the message very simply is show them you care by educating them regarding your products, as well as motivating and inspiring them to keep coming back to you, rather than to the competition.

4. How to show them you care

There’s a whole range of ways to build customer loyalty and to keep them interested in your organisation. Examples are newsletters, blogs, emails, tele-seminars and webinars.

5. Make it personal

When you communicate with your customers, do it on a personal level. Inject your personality into your messages. Don’t at any cost let them think that you’re sending out mass mailings. Let your friendship shine through. Write as you speak. Talk from your heart. If you have children, let people know how they’re getting on at school. If you have pets, talk about them. Find out your customers’ birthdays and anniversaries and wish them happiness on the day. These things make a real difference to building customer loyalty.

10 amazing Search Engine Optimisation tips

  1. Use Google +, Facebook, Twitter to share your content. Write content to your pages on a regular basis and share it with social media websites. This will help to show your services to a large audience and readers can find your content valuable and link on their own blog. Social media can help to create quality backlinks.
  2. SEO copywriters will help to create your well-written and unique content that will focus on your primary keyword or keyword phrase. So when you write your content ping search engines and let them know that you are the author of that content before it is scraped from other webmasters.
  3. Make sure that webmasters create backlinks using your keyword phrase as the link and this must be done in a natuarl way without using any software for backlink building and don’t try to optimise the page for several keywords at once.
  4. Focus on search phrases, not single keywords and ask websites that link to you to change the text of the link if needed or remove them if you think that the website doesn’t give a useful experience to its visitors.
  5. Use captions, “html title” and “html alt” with your images and pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page.
  6. To index videos, create a video sitemap or RSS feed and list it in your Google Webmaster Central account. Surround video content on your pages with description of the video with keywords.
  7. Don’t design your website for Googlebot to improve your ranking in search engines. The web pages must be the same for real visitors and Googlebot and avoid any cloaking technique. The geo location can be used to change the title of the page based on the IP address to give the user a better experience.
  8. Use canonical code to help Google to not index duplicate pages. And also submit a sitemap in Google Webmaster tool to help Google to understand the structure of your website and index useful and unique content.
  9. Make your website easy to share, review, rate, etc. A website where anyone can leave a feedback can give a better experience to its readers.
  10. If you are on a shared server, make sure other websites under the same IP address are not in a blacklist because their negative notoriety could affect your own rankings and you will be penalised.

International SEO tips

International SEO is the ability to optimise different websites for different audiences. Below you will find many different strategies that go into getting more traffic to your sites from around the world.

Use different domain extensions for different countries

Use .com for your main english website and "it" for Italy, "co.uk" for UK and use cross -domain canonical tags for websites with similar language to avoide content duplication.

Use local servers for each website

If you can afford it, I advice you to buy hosting sapce from different countries making sure that you don’t buy the cheapest option that could slow down your website. The faster your website loads, the better rank your site will have on search engines

Use the language meta tag

  • English (U.S.): <meta http-equiv=“content-language” content=“en-us”>
  • English (U.K.): <meta http-equiv=“content-language” content=“en-gb”>
  • Italian: <meta http-equiv=“content-language” content=“it”>

Let visitors navigate to different locale sites

A list of different domain should be near the top navigation and footer.

Webmaster tools for location and sitemap

Submit a different sitemap for each website and make sure to select the right country for each domain.

Build a keyword list for each country or language

A correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. For this reason you need to hire a local SEO Consultant to find out the right keywords and provide native transaltion.

Keywords in the page title and URL

Google and other search engines also use the text of the URL of the page to determine the content of the web page and the page title should follow these guidelines:

  • Be under 70 characters with no more than two keywords per page title
  • The primary keyword should appear first
  • Each page title on your website should be unique

Monitor your Rank

Keep checking your rank on search engines and track your progress.

Local site on local directories

Register websites on local sites and get inbound links from target countries. Get sites in the UK to link to your co.uk extension, sites in Italy to link to your .it extension, etc.

Avoid black -hat link building strategies

Don’t do the following:

  • Link buying
  • Link farming
  • Article submissions

Use globally recognized fonts

It’s best to use common fonts on your website that are recognized around the world. This will help ensure the text is displayed correctly on most screens.

Use Responsive design

Responsive design is the leading solution to the mobile usability challenge and is also beneficial to search engine optimization.

Geo-target paid search campaigns

If you plan to use Google AdWords, be sure to geo-target your campaigns. This way you can create ads for particular countries and languages.

Use local social media

Use local social media to share your content and when you are tweeting, leave some space in your tweets to allow for “RT @Username” and room for users’ commentary. The more retweets you get relating to the keywords you want to rank for, the better your SEO will be.

Learn cultural differences

If your business targets customers in countries foreign to yours, learn about the different countries’ cultures to understand what appeals to them versus your country.

Research the local competition

Competition may be far different in other countries. In some cases, there are countries without any competition, and they are able to completely dominate the market.

Last personal advice on landing pages

Make sure attract more visits on your website and
turn that traffic into leads. You landing page needs to have a clear call to action.

Social Media, website, blog or face-to-face communication?

Potential customers will always prefer face-to-face communication and it will never replace online communication. Networking online is good for leads, traffic, build your brand, cutomer support, feedback  and sales as well, but face-to-face will always give something more. Social media can not replace your website. There are millions of people on Facebook, Twitter, LinkedIn and … Read more

How often should you submit your web site?

You’ve probably seen them on the web and you’ve probably received many spam email messages from search engine submissions: services that promise you to submit your web site to thousands of search engines and that tell you that your web site will get high search engine rankings if you just submit your web site often enough.
The frequency of your search engine submission is not important.

When you submit your web site URL to a search engines, you basically ask the search engine spiders to visit your web site and to evaluate it. If the search engine spiders cannot find anything useful on your site, they won’t list your web site.

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How to choose the right web page title

The title of a web page is one of the most mportant elements. Good web page titles can remarkably increase the effectiveness of your web site.

The title of a web page is the text that is written between the and tag in the HTML code of a web page. If you write the right text between these tags, your web site can get more targeted visitors.

Why are web page titles so important for your web site success?

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